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How It Works

Earn SMILES for every purchase when providing the phone number associated with your happylicious account at check out.
Delighted: $1 = 1 Smile
Overjoyed: $1 = 1.25 Smiles
Ecstatic: $1 = 1.5 Smiles

Keep your eyes peeled for emails on bonus point promotions during special events, birthdays, and new menu item release days. Then come visit us and the offer will be applied to your new purchase. For every 200 SMILES earned, you will unlock a new reward and move on to the next reward level.

We'll be sure to send you an email and a text with details on your reward.
(WARNING: it's delicious)

Where to Earn SMILES



Earn SMILES for every purchase at any Oberweis Ice Cream and Dairy Store, That Burger Joint or WoodGrain Pizzeria location and earn rewards that are valid for everything from ice cream, to milk, to burgers, to pizza and salads.

View Our Locations

Oberweis Ice Cream and Dairy Store
That Burger Joint
WoodGrain Pizzaria



Track and Redeem SMILES

Easily keep track of your SMILES balance and rewards on your happylicious account page. For every 200 SMILES earned, you'll receive a SMILE reward and move on to the next reward level. Each level unlocks a new variety of menu items that you can choose to redeem your SMILE reward. All SMILES and earned rewards will appear on your happylicious account page. Be sure to opt-in for text messaging and email to receive an alert on your rewards!

Bonus: everyone receives a special birthday reward no matter how many points you may have!

When you reach Ecstatic, the highest reward level, you'll stay at the level for the rest of the calendar year, but continue to earn SMILE rewards for every 200 SMILES. The beginning of a new calendar year resets your SMILES balance and reward level.

Start earning SMILES
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